Project Updates

03.15

Project Realize Announces Partnership with Harvest Food Products

Vista Equity Partners has selected Harvest Food Products as the next Project Realize company. San Francisco Bay Area-based Harvest produces food in the traditional grocery, club, institutional, and private label channels across the United States, Canada, and Mexico.

Project Update

Vista Equity Partners has selected Harvest Food Products (“Harvest”) as the next Project Realize company.  Based in Hayward, California, Harvest produces food for popular brand names in the traditional grocery, club, institutional, and private label channels across the United States, Canada, and Mexico.  The company was founded in 1982 as a producer of Asian appetizers to specialty grocery stores and restaurants, but today also includes entrees targeted to various niche consumer markets across the major distribution channels.

Harvest was founded by Chau and Khai Kha, immigrants who brought authentic Chinese cuisines to American recipes. Originally located in the city of San Francisco, the company achieved scale and had to locate to a larger facility in Hayward, part of the East Bay area. Still run as a family business, Harvest has achieved many successes over the years from the current owners, Danny, Connie, and Peter, who are the children of the founders.

Project Realize is one of the free market initiatives of Vista Equity Partners.  Vista’s founder Robert F. Smith started the program to help small-to-medium sized businesses grow and operate more efficiently. The goal is to financially transform the company into a predictable, high cash flow business and to operationally transform the company into an efficiently-run organization. 

The program is structured by lending a seasoned Vista executive and execution team to the partner company, infusing operational excellence by implementing proven business practices used by Vista’s portfolio companies, and enabling access to numerous resources within Vista.

Project Realize is excited to work with Harvest to achieve the company’s next phase of growth and improvement.

Vista Equity Partners is a leading private equity firm focused on investing in software and technology-enabled businesses.  The firm currently manages cumulative capital commitments of over $14 billion. Vista’s performance has consistently ranked among the top tier PE firms.

Learn more about Harvest.

The Project Realize

Philosophy

As beneficiaries of our great American economic system, we feel that it is incumbent upon us to give back and help grow another great American company to its full potential.

How It Works

After companies apply for our program, they are interviewed and selected based on various criteria. Our team then works with the selected companies for 1-3 years on strategy development and operational improvements. The goal is to help those companies realize their full operational and financial performance potential.

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Companies

Project Realize is currently engaged with Falcon Containers full-time and Cedar Concepts in an advisory capacity. Falcon, founded in 2002, is an Austin-based provider of portable storage solutions and modified container solutions.  Cedar, founded in 1991, is a Chicago-based chemical manufacturer.

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The Founder

Robert F. Smith, Founder and CEO of Vista Equity Partners, one of the world's leading private equity firms, founded Project Realize in the Fall of 2010. Vista Equity Partners has delivered outstanding investment results to its investors for over ten years.

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