Project Updates

01.11

Project Realize Selects Partner

Cedar Concepts Corporation chosen

Project Update

Project Realize, the initiative started by Vista Equity Partners’ Founder and CEO, Robert F. Smith, announced today that is partnering with Cedar Concepts Corporation (“Cedar”).  This is the first of such partnerships that aims to help successful businesses grow by implementing proven business practices that Vista Equity Partners has used to become a top investor and operator in the technology industry.

Cedar is a Chicago-based intermediate chemical manufacturer founded in 1991 and acquired by its current CEO Linda Boasmond in 2005.  With Linda’s charge, Cedar has become a very successful competitor within the intermediate chemical manufacturing industry catering to the personal care market.

The firm manufacturers surfactants, lubricants and chemical intermediates for products designed to enhance personal life and work. Most of these products are marketed by multi-national corporations under brand names familiar to consumers or businesses e.g. shampoo, conditioners, lotions etc. – Read the ingredients list and you will see their products. 

Over the next two years, Project Realize will collaborate with Cedar Concepts’ CEO, Linda Boasmond, to create and implement a strategy that pairs Cedar’s capabilities with opportunities in the markets it services.  Project Realize selected Cedar Concepts because it believed in management’s ability to implement operating procedures to improve and expand its reach into the chemical manufacturing industry. 

Project Realize and Vista Equity Partners are excited about working with Cedar Concepts to help it realize its fullest potential.  With proven success with Cedar Concepts, Project Realize plans to form similar partnerships in Austin, TX and San Francisco, CA.  The goal of the program is to help businesses become more effective, efficient organizations with solid business practices that are better able to compete and serve in their respective industries.  Furthermore, it means that businesses will be able to grow, hire, train and develop more individuals…a worthwhile social impact.

Vista Equity Partners is a leading private equity firm focused on investing in software and technology-enabled businesses.  Vista Equity Partners currently manages equity capital commitments of over $7 billion. For the past 10 years, Vista has consistently performed in the top decile of PE returns.

Cedar Concepts is a contract chemical manufacturer of surfactants, lubricants and chemical intermediates for products designed to enhance personal life and work. Most of these products are marketed by multi-national corporations under brand names familiar to consumers or businesses. Cedar is the first and only chemical manufacturing plant in the nation owned by an African-American woman.

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The Project Realize

Philosophy

As beneficiaries of our great American economic system, we feel that it is incumbent upon us to give back and help grow another great American company to its full potential.

How It Works

After companies apply for our program, they are interviewed and selected based on various criteria. Our team then works with the selected companies for 1-3 years on strategy development and operational improvements. The goal is to help those companies realize their full operational and financial performance potential.

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Companies

Project Realize is currently engaged with Falcon Containers full-time and Cedar Concepts in an advisory capacity. Falcon, founded in 2002, is an Austin-based provider of portable storage solutions and modified container solutions.  Cedar, founded in 1991, is a Chicago-based chemical manufacturer.

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The Founder

Robert F. Smith, Founder and CEO of Vista Equity Partners, one of the world's leading private equity firms, founded Project Realize in the Fall of 2010. Vista Equity Partners has delivered outstanding investment results to its investors for over ten years.

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